Our Story: A Journey of Passion and Resilience

Our journey with Swiss skincare began in 2006, when we first discovered CellCosmet. We were instantly captivated by its high-tech formulations, cutting-edge research, and Swiss-quality standards. This passion deepened through our collaboration with Swiss Perfection, where we gained a deeper understanding of Switzerland’s advanced skincare science and its uncompromising pursuit of excellence. 

In 2017, driven by a mission to bring authentic Swiss skincare to Chinese customers, we—together with two partners—founded BeautyLion in Lucerne, Switzerland. What started as a passion turned into a full-scale commitment: to curate and deliver the finest Swiss skincare and wellness products to those who seek true luxury and results. Our story didn’t stop there. As Swiss beauty products gained immense popularity among Chinese tourists, we expanded our footprint and, in 2019, opened our second high-end skincare and wellness boutique in Interlaken. However, the global pandemic in 2020 brought unforeseen challenges. For three years, we fought to sustain our physical stores, but by 2022, we made the difficult decision to close both Lucerne and Interlaken boutiques, consolidating our operations at our Lausanne headquarters and shifting our focus to e-commerce.

Through every challenge, our commitment has remained the same: to bring the most advanced Swiss skincare and health solutions to our customers, wherever they are. Today, BeautyLion continues to thrive as a premier online destination, ensuring that customers around the world can access the pinnacle of Swiss beauty and wellness—pure, effective, and backed by science.

Our journey is far from over, and we look forward to writing the next chapter together with you. Welcome to BeautyLion.

Our Values: Bringing Swiss Excellence to the World

At BeautyLion, we are driven by a singular vision: to bring Swiss-made, Swiss-quality, and Swiss-technology skincare and wellness products to customers around the world. We believe that everyone deserves access to the finest skincare and health solutions, crafted with the highest standards of precision, innovation, and purity that Switzerland is renowned for.

Our commitment extends beyond just products—we stand by our guarantee of authenticity, quality, and service. Every item we offer is sourced directly from trusted Swiss brands, ensuring genuine formulations and proven results. We uphold strict quality control and customer satisfaction, providing a seamless shopping experience with professional support at every step.

As we expand globally, our mission remains unchanged: to make the best of Swiss beauty and wellness accessible to all, regardless of location. Luxury skincare and health solutions should not be a privilege, but a possibility for everyone. With BeautyLion, you can trust that you are receiving only the purest, most advanced Swiss innovations, delivered with care and excellence.