Privacy Policy

Last updated: 13 September 2026

At BeautyLion (beautylion.ch and beautylion.shop), operated by SwissPyramid SARL, we are committed to protecting your personal data and respecting your privacy in accordance with the Swiss Federal Act on Data Protection (revFADP) and, where applicable to customers in the European Economic Area, the EU General Data Protection Regulation (GDPR). This Privacy Policy explains what information we collect, why we collect it, and how you can exercise your rights.

1. Data Controller

SwissPyramid SARL
Avenue de Tivoli 2, CH-1007 Lausanne, Switzerland
Email: bz@beautylion.ch
Phone: +41 21 88 88 877
Website: www.beautylion.ch

2. What Data We Collect

We collect the following categories of personal data:

  • Order and account data — name, shipping and billing address, email address, phone number, order history, and account login details if you create an account.
  • Payment data — payments are processed by secure third-party providers. We never store your full card or account numbers on our systems. Where a refund cannot be issued to your original payment method, we will ask you for your bank details (IBAN); we use them only to make that refund and delete them once it has been processed.
  • Usage data — pages visited, products viewed, device and browser type, IP address, and approximate location, collected through cookies and similar technologies.
  • Communication data — messages you send us by email or through our contact forms, product reviews you submit, and your newsletter preferences.

3. Why We Use Your Data, and on What Basis

We process your personal data for the following purposes:

  • To fulfil and deliver your orders, including customs and export formalities for international shipments — performance of our contract with you.
  • To manage your account, returns and customer service requests, and to send order confirmations and shipping updates — performance of our contract with you.
  • To send marketing emails and offers — your consent, which you can withdraw at any time using the link in any email.
  • To answer questions about products and skincare that you send us — your consent (see section 4).
  • To improve our website, product range and shopping experience — our legitimate interest in operating and improving our business.
  • To prevent fraud and protect our systems — our legitimate interest in keeping the shop secure.
  • To meet our legal obligations, including Swiss accounting and tax requirements — compliance with a legal obligation.

We do not take decisions that produce legal effects concerning you, or similarly significantly affect you, on the basis of automated processing alone.

4. Health-Related Information

Our Ask an Expert service and our contact forms invite you to describe a skin or wellness concern so that we can suggest suitable products. Information of this kind may count as sensitive personal data under the revFADP and as a special category of personal data under the GDPR.

Where you choose to share such information with us, you are giving your explicit consent for us to use it for the sole purpose of answering your question. We do not use it for marketing, we do not use it to build profiles, and we do not share it with advertising partners. We keep the correspondence for as long as we need it to deal with your enquiry and for up to 24 months afterwards, after which it is deleted. You can ask us to delete it sooner at any time.

Please share only what is necessary to answer your question. Our replies are general product advice and not medical advice; for medical questions, speak to your doctor or pharmacist.

5. Cookies

We use cookies to keep your cart and login working (essential cookies), to measure site performance, and — with your consent — for marketing purposes. You can manage your preferences at any time on our Cookie Settings page.

6. Who We Share Data With

We share personal data only with service providers who need it to perform their services for us. These include Shopify Inc. (our e-commerce platform and hosting), our payment providers, shipping carriers such as Swiss Post and international couriers, email marketing and customer review services, invoicing services, and analytics and advertising partners such as Google and Meta where you have consented.

All processors are bound by data protection agreements and may only use your data for the purposes we specify. We never sell your personal data.

7. International Transfers

Your data may be processed in countries outside Switzerland and the EEA, for example by Shopify in Canada and the USA. Where this occurs, transfers are protected by recognised safeguards such as adequacy decisions or standard contractual clauses.

8. How Long We Keep Your Data

We keep order and invoice data for 10 years as required by Swiss commercial law. Account data is kept while your account is active, and deleted on request. Marketing data is kept until you unsubscribe. Correspondence about skincare advice is kept as set out in section 4. Usage data collected through analytics is kept no longer than we need it and is then aggregated or anonymised.

9. How We Protect Your Data

We use appropriate technical and organisational measures to protect your personal data. The entire site runs over an encrypted connection, access to customer data is limited to the members of our team who need it, and card payments are handled entirely by PCI-DSS compliant providers who never pass full card numbers to us. No method of transmission over the internet is completely secure, but we review our arrangements regularly.

10. Your Rights

You have the right to:

  • access the personal data we hold about you and receive a copy of it;
  • have inaccurate or incomplete data corrected;
  • request deletion of your data, where we are not required to keep it;
  • ask us to restrict how we process your data;
  • object to processing based on our legitimate interests;
  • receive your data in a portable, machine-readable format, or have it transferred to another provider;
  • withdraw your consent at any time, without affecting processing carried out before the withdrawal.

To exercise any of these rights, write to bz@beautylion.ch. We will reply within 30 days. We may ask you to confirm your identity before we act on a request, so that we do not disclose your data to someone else.

11. Complaints

If you are not satisfied with how we have handled your personal data, please contact us first — we would like the chance to put it right. You also have the right to lodge a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC), or, if you are in the European Economic Area, with the supervisory authority in your country of residence.

12. Children

Our website is intended for adults; you must be at least 18 to place an order, as set out in our Terms and Conditions. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, contact us and we will delete it.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The current version is always published on this page with the date it was last updated. Where a change materially affects how we use your data, we will tell you directly.

14. Contact

Questions about your data? We are happy to help.
SwissPyramid SARL, Avenue de Tivoli 2, CH-1007 Lausanne, Switzerland
bz@beautylion.ch · +41 21 88 88 877
Monday to Friday, 9h00–18h00